They're just trying things. It's not a conspiracy to "distract" anyone.

I don't think it's a conspiracy, they're just making the same mistake many other software companies have in the past. When you sell your products to the most discerning and well-informed consumers, you enter into a cutthroat race to the bottom. OpenAI would like to diversify to more profitable ventures, but since ChatGPT they have yet to release something novel that was truly successful, nonetheless profitable, and thusfar nearly every experiment has been a flop, so to speak (ChatGPT Atlas, the Sora App, Instant Checkout, etc).