There are movements against consumerism and the environmental impacts of industry in general. Greenpeace is over half a century old.

The differences with AI are: 1) we are starting off (mid 2020s) from a baseline point of already being in a hopelessly shitty situation, past the 1.5C warming target; and 2) Electronics, chips, data centers etc were already a thing for a long time, but industry took _decades_ to ramp up production to pre-AI levels, and these things are used everywhere for a huge number of things. Now we're consuming electronics/data centers/water/power at an unheard-of rate, and for a single purpose (AI) with questionable benefits, besides the private interests of a handful of people.