Because ChatGPT is still trying to capture and own the consumer AI market, and are willing to experiment and abstract their underlying models to do so.

Just look at their SuperBowl/World Cup Ads: Grandmas' talking to ChatGipitee, so cute, so mainstream!

This looks like the new Paperclip helper for a new generation--I guess this is their answer to the (failed?) Jony Ive collab/gizmo, and Muse's cute thingymajib...

The real question to me is: have they lost the coders/terminal bros? And this is their push to stay relevant?