> First: You don't want to leak information about your users to advertising networks because it's going to leak, get back to your customers, they're going to figure out you're doing it and get really angry.

And then they will keep using your digital drugs like nothing happened and forget about the whole thing. So watch out, executive!

> But second and more importantly - it's a much better business model to collect that data for yourself, keep it in house and then you control how you use that data to target ads which gives you a massive competitive advantage in selling ads because you have unique targeting data.

Perhaps, but getting to the saturated market on this might be something LLM labs simply don’t have time for. They are haemorrhaging money, no path to profitability and OpenAI especially has made ridiculous promises on data centre -spending for the coming year. They need money now.

> And then they will keep using your digital drugs like nothing happened and forget about the whole thing. So watch out, executive!

Not only this, many will continue to help the company by bullying anyone who decides to stop using the drugs.