Different type of business. Many car companies release new cars showing you how much more powerful and implied dangerous they are. Both in capabilities and design style. In the US (other places too , but especially) they also get much bigger with less visibility which gets double dangerous. But the sentiment they're going for is pretty close - "you want this powerful thing, don't you?"

>In the US they also get much bigger with less visibility.

Those are usually presented as an improvement in safety. And they are—for the people inside. Not so much for everyone else.