Motorcycle manufacturers have been known to do so. Riding a motorcycle is thrilling in part because it is dangerous. The fact that powerful motorcycles are so difficult to control that most people have no business owning one is absolutely used to make them sound cool and desirable.

For instance, this article repeatedly mentions danger and the need for absolute focus and control:

https://www.triumphmotorcycles.co.uk/for-the-ride/news/inspi...

There is also a parallel (though not a very close one) to "pacing the frontier": there's a gentleman's agreement that limits the top speed of motorcycles to 300 kph (186 mph) because of concern that faster bikes would be unsafe enough to bring about a regulatory crackdown.