> They want regulation around AI

So, there is a regulatory framework for "safe-ai" that shields these companies from liability. This way, they can sell "safe-ai" to enterprises and if shit-hits-the-fan at the enterprise, sorry, this is certified "safe-ai" so, your bad. Shift blame. From an enterprise buyer's perspective they can say, hey, I bought "safe-ai" and so dont fire me when it "rm -rf"s the production database. Still, it beats me why they are painting their product in a negative light, and scaring their own enterprise customers. After this sort of marketing, any enterprise buyer would be scared to go anywhere near it