> who can cut things out that they find problematic for them

This is worth some examination.

“The greatest trick the Devil ever pulled was convincing the world he didn’t exist” —Charles Baudelaire [Although the original is French]

I think the base state of human existence is eating healthy food and drinking for hydration. On top of that we've layered eating candy, drinking alcohol, smoking cigarettes, vaping marijuana, and we've found other fun and sometimes dangerous ways to exploit our biology for our entertainment.

In the West's free market economy the purveyors of alcohol have convinced us that the base state - in other words normalcy - is to drink booze. Hence the term non-drinker. And thus the attitude that if one doesn't drink, they must have a problem of some sort, since drinking is what normal is. If you don't drink in the West, it is worth remarking upon and calling it out: You are a non-drinker. If you do drink, you are not called out as a "drinker" - you are simply unremarkable.

Which is brilliant if you're selling alcohol. The normalization of drinking has sold kiloliters of alcohol every hour of every day globally for decades, and the received wisdom that non-drinking is a pathological state, keeps the drinker drinking, lest they be identified as having a problem, or as alcohol being "problematic for them".

It's amazing that the alcohol industry is in decline, given what they've managed to pull. I'd say once society's values shift enough, they're in for a very rough ride.

That is, once you are a drinker, and I am unremarkable.