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▲ joe_the_user 2 hours ago

I actually had momentary startle reflex when I opened that page. I don't know web design at all well but I know "design elements are [edited] supposed to be invisible". My first impression is this is the opposite of that.

▲thiht an hour ago | parent [-]

> design is supposed to be invisible

I don't know who told you that but that's a terrible take. Design can have personality. Design can convey emotions. Design can give you emotions and reactions by itself.

Not everything needs to be bland like a user manual

▲joe_the_user an hour ago | parent [-]

I edited above. I didn't recall the statement correct - design elements are supposed invisible even design itself is noticeable as a feeling or personality or aesthetic. But I think in this case, what hits users is the elements - the huge text, reverse text and black box.