I start with these rules, then adjust as I want...

EMPHASIZE:

- *Summary.* First paragraph like newspaper (who, what, where, when, how, why).

- *Benefits.* Focus on the benefits for the reader.

- *Why this matters* Focus on what it adds to the reader.

NO:

- *No tech stack.* Do not say the tech implementation; covered elsewhere.

- *No counts.* Do not say page counts, part counts, chapter counts, etc.

- *No special formatting.* Do not bold, not italic, not bullet lists.

- *No "if".* Do not say "If you do X then Y"; instead use positive.

- *No run-on sentences.* Do not use many clauses nor too many words.

- *No passive voice.* Do not use passive, or non-subject, sentences.