> is tapping a piece of plastic instead of your phone and not inviting any of the tech giants into your transactions at all.

Apple doesn't see individual transactions when Apple Pay is used at retail stores' tap-to-pay terminals. The secret card payment token is sent from the phone to the credit-card's issuing bank and bypasses Apple servers. In this way, using Apple Pay is more secure and private than plastic cards because the real card number details remains hidden from the merchant.

The iPhone does contact Apple servers to add a new card to the digital wallet. Apple servers then contacts the issuing bank to get the secret token the bank generates and then puts it in the digital wallet. Conceivably, the "add a new card to digital wallet" could also have been done without Apple in the middle but it would require a much more convoluted, less secure, and more user-hostile workflow to do it. (e.g. the end user would have to know what bank endpoint to contact, manually enter the long and cryptic digits of the secret token, or maybe scan a QR code on a computer screen that's vulnerable to interception and phishing.)

All EMV transactions (including Apple Pay in a tap to pay scenario) don’t give the retailer the full card number.

Importantly, this provides a degree of protection from compromised PoS terminals. Ever since I switched to nearly exclusively using Apple Pay for physical shopping I’ve had no unauthorized charges, whereas back when I was still tapping, inserting, or swiping my card I’d need to call and get a card or two replaced almost every year.

don’t be silly, apple displays me exact amount on the screen, in plain fucking text, after each transaction - that’s crazy you wrote this