what you are arguing for is objectively extremely bizarre. if you take a step back, this is what is playing out: company C makes a device. it needs an operating system to run software, so they add it. if there was no operating system the device would be useless and no one would buy it. now person A buys said device. it's theirs, they have paid money for it, they own it. person B writes some software. it runs on the device's operating system. they want to sell it to person A. person A wants to buy it from them. why should company C be involved at all? I found this super weird and distasteful when game consoles were allowed to use this business model, and am even more taken aback that general purpose computers get away with it.