Just forget being able to adapt if you’re male, the videos have attractive women in various stages of undress, that auto-play one after another. You may find yourself in a daze drooling out of one corner of your mouth.

Taking an intercity bus ride in Europe may disabuse you of the idea that short-form video is a threat to males specifically: you're likely to see from your seat several young women consuming short-form videos (often from beauty influencers) for the entire journey.