I get no high from my phone/apps since there are no ads and no perverse incentives. I'm not the product of the services I pay for.

I'm happy Fastmail (made by a small company) is much better and faster than Gmail (made by a advertising behemoth). Idem with GrapheneOS vs Pixel OS. The less friction, the shortest time spent using the phone, the most time to enjoy spending time outside and with friends.