In addition to being the plot of a Black Mirror Episode¹, Sony also owns a similar patent².

I wasn’t aware of the Microsoft patent but was able to find it³. It was published less than a month ago.

¹ https://en.wikipedia.org/wiki/Fifteen_Million_Merits

² https://www.snopes.com/fact-check/sony-patent-mcdonalds/

³ https://image-ppubs.uspto.gov/dirsearch-public/print/downloa...