If I figure out a way to make my workers produce 10 times more widgets each, it doesn't automatically follow that there is a market for the extra 9 widgets. Otherwise I would have hired 9 extra workers before that invention to fulfill the market demand.

Making the widget cheaper doesn't necessarily create demand either. I will not buy 10 times more toothbrushes or writing pens if their prices suddenly decreased to 1 cent.

The demand for software or features will not increase at the speed of our ability to produce them.