I don't know. At least when I was hired Nokia was 110% into making music their main priority. They bought LoudEye/OD2 because they want to get really deep into the music biz. They saw iPod as their main competitor, but didn't see iPhone coming at all. I don't remember Rokr came out, but Nokia were sure that a good music experience where you could download or stream music direct to your phone was the winning strategy. And they were partially right, but that was only a piece of the puzzle. Their handsets were just janky compared to the slick iPhone, and they had no universal design language. I worked on their software and not once did anyone at Nokia HQ say "You should make your buttons like this, or use these colors, or these widgets." It was anything goes. Every app on the phone developed by different teams who only talked to each other when something was broken.