I've been wanting this from Cloudflare for years.

The classic problem here is if you do that thing where user agents that send "accept: text/html" get HTML, while user agents that don't get JSON or some other format.

This used to be impossible to deploy being Cloudflare caching, because they ignored the Vary header on anything other than images - so you risked caching the JSON version and then serving it up to someone who was expecting HTML.

(Independent of the Cloudflare feature I ended up deciding never to use that pattern, because I prefer having URL that predictably returns HTML or JSON - I add a .json suffix to my apps to serve JSON instead.)

Nice to see. I’ve used vary to quite a bit of success on CloudFront back in the day.

I actually assumed when I started using Cloudflare that it did have vary support and it led to a serious bug in my sass app at the time.

I honestly thought they would never ship this. Holy hell this has been a long time coming.

Actual real content negotiation in 2026. Never thought I'd live to see the day.