I can see where you are coming from. Vendor lock-in.

Basically spread many AI's everywhere, get people develop/user their ecosystem, and lock them in eventually.

But I find their models' intelligence lacking still.

I don't ever use their built-in gemini features (i have paid gmail) because they don't work well.

e.g. I ask gemini to format my Google docs per Google's material design spec with spacing, etc. It does a real bad job. Many times it does it line by line, and when I finaly get it do it for the whole doc, it does it sloppy, and extremely slow (takes 5 minutes for 10 page doc)