Taking wikipedia's definition:

> In psychology, manipulation is defined as an deliberate action that aims to influence or control another person in an underhanded or subtle manner which facilitates one's personal motives.

Does that not describe pretty much all advertising? It's not like advertisers are going out and researching all other deals that are out there and making sure that theirs really is the best, and then paying to put theirs in front of you because they're just so great and want to help you out.

No, they're putting themselves in front of you and hoping you don't notice that they're just another white label of some Alibaba special that costs 10% more than the other Alibaba white label. Or trying to pound into your head through constant repeated messaging that you want their thing when you don't, actually (oh and ignore that it will make you fat, give you cancer, lead to your financial ruin, etc. It's fun. And cool people do it. In fact only uncool people don't). Playing happy music when it's them. Playing stern music when it's their opponents. Look, if you gamble with us, you can be a BIG WINNER! LOOK HOW HAPPY AND RICH YOU COULD BE! etc.

Then to make it extra effective, they spy on you to learn everything about your life, and intentionally feed your insecurities to make you into a softer target. Some kids might end up killing themselves when they take that a bit too far, but hey, what can you do?

There is no ethical low to which that segment of society will not sink.