3. They would sue. And it could have very meaningful impact. NYTimes copyright lawsuit is not a valid comparison because because that's a violation of national/state law which really only matters to the extent that the government is enforcing that stuff which is not the biggest concern rn (these companies are large enough that the threat of the legal costs of fighting in court is not that scary and you'd need a government actually willing to punish them substantially for them to be scared). This stuff would be under contract law against other mega corporations with big legal teams who are also their customers which is a much scarier prospect imo