In fact, I think it's great and I'm rooting for them. I just don't think it's likely to improve AI's public image anytime soon.

Glad to hear how you feel about it. However, and this applies more generally than your comment above, what people online often forget is that there is such a thing as both positive and negative reinforcement. If you don’t reinforce good behaviours as well as denouncing bad ones, then you don’t get good outcomes.