Look, Effective Altruism money that goes through multiple funds (Survival and Flourishing Fund (SFF) => Center for AI Safety (CAIS)) can have any ulterior motive.

Like using doomerism to get regulatory capture for Big AI.

> Seems like an obvious response from OpenAI ngl.

What response? Big AI has been paying influencers forever and they can afford more than Hossenfelder:

https://www.cnbc.com/2026/02/06/google-microsoft-pay-creator...

Even chess channels have been full of undisclosed vibe coding and robot product placements for at least two years.

I'm not definitively claiming one side started it. One side is clearly marking it as advertisement, companies advertise and influencer marketing is just another channel now.

I'm saying, the game is the game and everyone's playing it.

I don't like it either. I think all influencers should be declaring payments.