I feel like the "We hacked hugging face" thing and this influencer thing are targeting different things but have the same goal of hyping up the company for the IPO.

- The HF incident was to get the attention of investors and convey the message: "we have this incredibly powerful technology, imagine where we will be in 5 years"

- With this influencer campaign it's just a drive to get more people to use ChatGPT / sign up to ChatGPT so when IPO time comes, they can show strong user growth.

Over the past few months I've seen various reports that OpenAI's financial position isn't great and if those reports have any merit, then likely the higher ups at OpenAI are panicking that they might become a WeWork 2.0. Everything they are doing now is an attempt to justify their $1T valuation to investors during the IPO.