So Mamdani or Sanders putting out videos on tiktok to engage with young progressives, that's also a "PR campaign"? Or is "PR campaign" one of the phrases where you only use against other people, eg. "we're doing voter outreach, they're doing PR campaign"?

I guess on the internet some portion of the audience is going to be ignorant of how things work, but I did have higher hopes for everyone on HN.

I guess not all people realize how deeply entrenched use of influencers and other means of astro-turfing are in use at all times.

Maybe we need a catchy little phrase to explain how it works.

"If you're using influencers you're evil. If you're not using influencers you're stupid".

>the founders like Dario and Altman think very high level.

Thank you for your service, your influencer token stipend has been applied to your account.

I think the OP was referring not to their public image, but to the incongruity of paying human influencers instead of deploying computer-generated influencers created by their world-beating models supposedly worth $30T.

OpenAI is trying to level up their growth marketing to match Anthropic’s. Tactics in growth marketing (speaking from my experience leading in this space) are not public knowledge as it’s a cat-and-mouse game on multiple fronts (ie CAC goes up and changes the economics when a high ROI source is found, etc. etc. etc.), which makes hiring the right person vital as information asymmetries are where the ROI is (ie more revenue per dollar spent on marketing). Anthropic hired the right person for strategy and execution long ago in LLM-years, and there is a good podcast on the story here: https://www.lennysnewsletter.com/p/anthropics-1b-to-19b-grow...

That's way too unhinged comment to be real.

I've had access to Gemini's video models for awhile now and have done nothing with them. So who cares?

And that is incredibly unfortunate to their business strategy.

But... food for thought: people are good at detecting slop, because it looks like slop. If it does not, people won't detect it. So there is a confirmation bias, where the "obvious slop" looks obvious, but the "better slop" goes by undetected.