> What are you going to do? Switch to android which has even more ads?

I don't disagree with your main point, but the H is important context here

BTW, in iPhone I tend to get lots of ads because Safari doesn't have ad block, I can't repackage APKs, can't edit DNS, not to mention all the spam calls/texts (especially from icloud emails...). Thank God the ublock folks got an iPhone app. I mean it isn't a fair comparison, a rooted Android vs stock iPhone, but it's trivial to root a pixel and on an iPhone I can't even access my photos from a terminal emulator... so there's no fair comparison that can be made