The AI hype cycle is always looking for the next big thing. It really doesn't take much for enthusiasts to get very excited and push something into the stratosphere. Just not having a vibe coded website, and someone that made ChatGPT is enough to set them apart. Hitting pain points like pricing and speed and also implicitly mentioning llms (even if it's to mention it can't generate text in contrast to llms) make it seem like a major step-up.