But I don't think you can trademark a generic word like Unreal...

They've trademarked it for quite a few closely-related domains: https://tsdr.uspto.gov/#caseNumber=87709072&caseSearchType=U...

>Computer software, namely, game engine software for video game development and operation; Computer software, namely, software development tools for the creation of computer-generated imagery and graphics for the production of video games; Computer software, namely, software development tools for the creation of computer-generated imagery and graphics for the production of content for virtual worlds and 3D platforms; Computer software, namely, software development tools for the creation of computer-generated imagery and graphics for the production of motion pictures, television shows, videos, 3D animations, 3D simulations, 3D visualizations, virtual reality motion pictures, virtual reality television shows; Computer software, namely, software development tools for the creation of computer-generated imagery and graphics for the production of virtual reality video games; Virtual reality game software; Virtual reality software for creating multimedia content; Augmented reality game software; Augmented reality software for use in mobile devices for integrating electronic data with real world environments for the purposes of entertainment

It doesn't matter if they can or can't, it only matters if you can afford the lawsuit.

Apple? https://en.wikipedia.org/wiki/Apple_Corps_v_Apple_Computer

Unreal is trademarked. This is not in question. And personally I 100% thought this was an agent specifically for dealing with the Unreal Engine, and was interpreting all of that information in that context. Very weird name for a company/product.

>"But I don't think you can trademark a generic word like Unreal..."

Sure you can, trademarks are contextual. If they were a landscaping business it wouldn't matter. But within the same industry absolutely.