Yeah & they veered so hard into tying to make them tasteful & not suck that it failed. Turns out the real money is in spyware.

How so? This smells like Apple Distortion Field. "Yeah our ads are better. Its the other guys' ads that are bad".

The problem with Apple is they make statements that they walk back gleefully at a moments notice.

- Nobody wants a bigger phone - iPhone Pro Maxes

- Nobody wants foldables - iPhone Duo

- We've simplified the product portfolio .. ahem.

- AI is bad - Ours is called Apple Intelligence. Totally different thing.

Think Different indeed.