The last Intel Mac was actually just 3 years ago!

The last 20 years we've only seen Apple enjoying the good times. What they did when the money was gushing in from every angle is not really an indicator of what they'll do in the hard times. We're getting into the hard times now, IAP revenue is plummeting because of competition for payments and a whole bag of things are impacting consumer purchase behavior.

This has resulted in positive outcomes like services have largely gone global this last quarter but it's also resulted in negatives like more ads and service price increases in many countries.