On the contrary: it's because people ignore them so much that motivates those very same brands to constantly push harder, and more obnoxiously, each time major sporting events are on.

Like, what-on-earth was Visa thinking when their sponsorship of the Olympics had all the food-vendors and merch sellers boasting how they were "Proud" to decline payments from customers unless they're using Visa-networked cards[1] - which demonstrates they just can't exercise restraint.

[1]: https://www.sportsbusinessjournal.com/Journal/Issues/2012/07... - Visa's official slogan really was “We are proud to accept only Visa.”

You think they advertise more because it's not profitable?