> "good dog, here's a cookie"

Ha, funnily enough that's not far off. (Vulpine)

> You're repeating fruit factory propaganda as if it is gospel, the marketing department can be proud of their handiwork.

I hated Apple for a really long time. I don't know exactly why, but if anything, it was all the Apple haters that got me. And of course, the general idea of devices not being locked down to the company, and some other stuff. Having a rooted Android phone made me prone to confirmation bias too.

But my school had Mac, and after using them, I knew that Mac was for me. I still hated iOS at the time, but I knew I needed Mac. So I got one, and I was absolutely right.

The Mac broke down constantly though, didn't seem designed for the abuse I put it through. People begged me to go back to Windows because of the constant repairs, and I did, but I eventually got fed up with Windows again and tried Linux. I eventually got fed up with Linux too, went back to Windows, continued to be relentlessly fed up with Windows, and then eventually got a Mac again, with my own money this time.

At some point, it just clicked for me that the company is what I need, rather than Mac alone. I realized that iOS had the exact same philosophy that I liked so much about Mac. I got an iPhone and got to benefit from the ecosystem with my Mac. And at that point, my mind was fully made up. All in on Apple.

Note that at basically none of these points did marketing become a factor in my decisions. So no it's not the marketing. Though that is a great way to discredit opinions, I think Apple is genuinely the best for me.

> In reality they're one of the most profit-maximisation centred companies out there in computing land, they don't really care all that much about what their users want and do their best to make it as hard as possible to escape from their "ecosystem".

To me, this feels kind of like the argument that Steam is an abusive monopoly. I choose and prefer them because the alternatives kinda suck in comparison. Apple is like that for me. I'm not locked into their ecosystem the same way that I'd be locked into an online game that I've poured thousands of hours into. Or locked into a social network where all my friends have been for over a decade. I can easily move somewhere else, and I even did recently, before moving back because I couldn't bear it.

I noticed just how much my habits changed to adapt to Windows, as opposed to Mac. I naturally used the system differently because it just wasn't capable of things I could rely on Mac to do for me. Spotlight is a big part of Mac for me, and none of the third-party software out there quite replicates that experience on Windows. In addition, the file management is far more primitive, and I found myself using directory structure in place of search. You could call this a skill issue, but to me, it's just a mismatch. Given how much I've used both sides my whole life -- I mean for much of my early life it was only Windows, but Mac has always been far more intuitive and expressive for me -- if they were comparable, I'd use them comparably, but I don't, so I think they're not.

I'm leaving Linux out of this because they don't have an ecosystem, they just rely on you bringing your own, I guess. You want file sharing, you install something like KDE Connect. You want organization, just find a file manager that has that, or make one. I've tried a few distributions, Ubuntu, Arch Linux, Fedora Silverblue. I preferred Arch on my MacBook, eventually preferred Fedora Silverblue on my later PC, but nothing's quite right, even when I put the effort into curating (like the time I tried KISS Linux).

To be honest, I'm not quite sure why people say Apple's ecosystem is this terrible walled garden that's super hard to leave. Maybe they're hostile to a user experience that they prefer over the alternatives. Maybe they think that their preference is a sign that the walled garden is manipulative. I guess I just don't get it yet. Maybe they want to leave but it's inconvenient, they think Apple could make it easier, and that makes them conclude it's designed to trap them. In my experience, the alternatives simply are less convenient, it's nothing about Apple that makes it more difficult to leave.

> They fell into "value extraction" a long time ago and I don't see them stopping in any way as long as they have loyal apologists like you seem to be.

I don't think there's any evidence that Apple cares whether or not there are "apologists". Maybe if nobody in the world liked them they would decide to change their minds. But I don't think it's as simple as people just rationalizing their bad decisions and excusing them, therefore enabling them. I think they're just as likely to make bad decisions that are universally bad, and it takes about as long for them to go back on them as bad decisions with "loyal apologists". Like that fiasco with the butterfly keyboard repair programs.

> Why would they? The money keeps rolling in, the congregation keeps on buying fruit phones and related paraphernalia, they'd be mad to stop from a business perspective.

I do agree on one point, that Apple is unlikely to realize their mistake when it keeps generating profit, regardless of how many users complain. That's why I'm hoping for top-down action. I hope the new CEO sees that their more recent enshittifications like "Apple Creator Studio" are a mistake, a betrayal. I have no evidence that'll ever happen, though. Maybe that's the loyalty you're talking about. Or just the last shred of hope I have for what seems like the last company on earth I can rely on.