> They can’t fine enough to actually change the behavior of big companies

Of course they can fine enough. They just don't, which is why you see companies get fined again and again profiting from each violation.

The real issue is that fines are hard to set against companies with more money than they could ever need. What we need is for more CEOs to go to prison, but that's hard to do when the company's CEO is a citizen of another country.