The words of the TTPA:

> liable and designed to influence the outcome of an election or referendum, voting behaviour or a legislative or regulatory process, at Union, national, regional or local level

Now, we all agree feminism is an important civil rights topic and Virginia Woolf should be (and is) celebrated in the western world. But how can a platform that is explicitly not allowed to permit advertising for political or social causes be allowed to run paid ads about "feminism" especially while Equal Pay for Equal Work is such a hot-button political issue [1] all over Europe?

So on the one hand we have the EU saying that no political or cause-centric advertising is permitted, and on the other hand the regulation is so overly broad that it is left up to everyone else to "figure it out".

As a result, and as we see here, most social media has just chosen to ban it all completely.

[1] https://commission.europa.eu/strategy-and-policy/policies/ju...