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petcat 5 hours ago

Appears to be a response to EU regulation in 2025 banning political/electoral advertising [1]:

> Ending Political, Electoral and Social Issue Advertising in the EU in Response to Incoming European Regulation

I guess rather than micro-regulate what constitutes "designed to influence an election/referendum, voting behavior, or a legislative/regulatory process", they just decided to refuse to run ads for anything potentially politically or socially "sensitive".

I'm guessing that they also refuse to run ads for things that are less socially acceptable such as anti-feminism which I would say is a good thing.

[1] https://about.fb.com/news/2025/07/ending-political-electoral...

5 hours ago | parent | next [-]
[deleted]
rayiner 5 hours ago | parent | prev | next [-]

How is Meta supposed to police that line? In a democracy, influencing voting behavior is a key purpose of every “cause.”

eithed 5 hours ago | parent | prev | next [-]

Where did you get this from? I don't see anything in the article mentioning that specific regulation

dgellow 5 hours ago | parent | prev | next [-]

The regulation asks to label political ads and restricts how targeted they can be. Meta is doing the usual whining because that touches their bottom line a tiny bit, there is nothing serious in their complaint. Political ads aren’t banned in the EU

Look at Meta argument in the article you linked to:

> For example, the TTPA places extensive restrictions on ad targeting and delivery which would restrict how political and social issue advertisers can reach their audiences and lead to people seeing less relevant ads on our platforms. It is yet another threat to the principles of personalized advertising, ignoring the benefits to advertisers and the people they want to reach.

They don’t complain advertising is banned, they complain they cannot achieve their dream of perfect “personalized advertising”. It’s such a lame complain

piltdownman 4 hours ago | parent | prev [-]

Completely wrong.

As per Meta's own guidelines, they simply require increased authenticity and transparency to run social issue ads that seek to influence public opinion through discussion, debate or advocacy for or against important topics, like health and civil and social rights.

Meta literally spell it out with an equivalent example of advertising for an equivalent event - in this case a 'Civil Rights Exhibition' - on Slide 6 as eligible to run in the EU.

https://efa-net.eu/wp-content/uploads/2025/09/META_EU_Update...