Our research shows that people with peanut allergies buy a lot of candy bars. We want to tap into that market, so we make a product call NoPeanutBars. But making them in a dedicated peanut-free facility costs a lot of money and extra work, and we really can't figure out how to do it. So we just put a disclaimer on the back that says NoPeanutBars may actually contain peanuts. What's the big deal? We don't put the peanuts in there on purpose!