Yeah it's just not economically viable for a single platform to license all high profile monopoly content and then sell it all as cheaply as netflix was. It was all an investment backed illusion. I think the interesting thing is that this is one area where competition has, on the face of it, actually made the market worse as different companies attempt to create monopolies on particular IPs, encouraging consumers to get multiple subscriptions to different multiple companies simultaneously. Although the reality is, again, that the Netflix content omnibus was not sustainable in any case.