Who are these people that you talk about? Everyone I know who dislike modern survailance cared about the Snowden files. Of course they also cared about echelon before this and so on. I absolutely think you're on point with the last sentence thouhg.

The recent revelation that LG tv's were recording everything going on around them at all times and sending it to the cloud... Should've frankly outlawed LG tvs here in Europe, and maybe we will see some sort of legislation down the line. Who knows though, because the different privacy factions within the EU certainly war on what mass survailance to allow.