Such a classic societal fail most people can't seem to recognize. The point isn't to read, it's to read because you want to, not because of a stick/carrot.

RMS makes the same mistake in thinking that disallowing proprietary software in repos is better than giving the tools to avoid it and education about what is compromised in the process.

  A man may be a heretic in the truth; and if he believes things only because his pastor says so, or the assembly so determines, without knowing other reason, though his belief be true, yet the very truth he holds becomes his heresy
  ― John Milton, Areopagitica