That's the trick: in the early years, most people didn't know Zuckerberg's history.

Caveat emptor, the saying goes. If people don't have an appetite for privacy, don't expect them to take a principled stance based on outrageous headlines.

It's not a coincidence that federally backdoored spyware like Windows is the most popular operating system in the world. I too remember the shocked headlines of the Snowden revelations, and ten-plus years later I work shoulder to shoulder with people that couldn't possibly care less. There is no expectation of privacy, HN too quickly extrapolates it's own virtue signalling to normal people that enjoy using spyware like TikTok, Facebook and Windows.