Just like in elections, you can vote with your wallet, too. They will never stop squeezing. Amazon Prime had a no-ads tier then just decided to put ads in it. Did they drop the price of prime? Hell no. They said, Hey that's a nice ad-free tier you had there, shame what happened. I can fix that for you for a mere $36 more a year. And consumers let that happen. That was when I went amazon-free and never looked back.