All of this is much more complex than just “big companies bad”.

Small companies compete (they have no choice), big companies collude (because they can).

AI isn't even profitable yet and the big players are already starting to collude and act in unison.

Does this make "big companies bad"? It certainly ain't intended to make "good" for consumers. And consumers understand this --- so they heve few qualms about turning to external suppliers.

And so it is with AI.