> So basically, video encoding is bad show for Apple

Apple has dedicated hardware for video decode and encode for several video formats.

That's why the comparisons between PCs and Macs running video editing software favor the Macs so heavily.

BoingBoomTschak 4 hours ago | parent [-]

HW and SW encoding are not comparable with regard to quality (for the same size, obviously) though. That's kinda what I meant with my quip.

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GeekyBear 4 hours ago | parent [-]

Nothing prevents a vendor from implementing a high quality hardware encoder, just as nothing prevents the creation of a low quality software encoder.

Video editing is an area that Apple dominates because PCs become a laggy mess on complicated high resolution edits.

AMD has started to copy the same strategy with the recent Ryzen AI chips. They include hardware video encode/decode units as well as unified memory.

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BoingBoomTschak 2 hours ago | parent [-]

> Nothing prevents a vendor from implementing a high quality hardware encoder

Uh yes, it's called reality. Advanced video coding techniques are just too complex, full of serial and branch heavy algos to work in decently sized and priced ASIC or even in GPGPU. Which is the reason none exists outside of very expensive special stuff for professional render/streaming farms.

Not even mentioning that few coding tools are shared between codecs, so while you only need 1 CPU to handle all of them, you'd need almost an ASIC per codec...

	▲	GeekyBear 25 minutes ago \| parent [-]
		If your claim is true, you won't have any trouble finding reputable tech publications saying that the video output from Apple M series hardware is substandard in some way. I'll wait. I would recommend you find a floor plan for Apple's M series chips and take a look at how big Apple's media engine is.