I think it's neither, it all comes down to peace of mind and that's the true future of technology.
In the past it was more of a race of companies trying to get "there" first, not anymore, we live in an interesting age where people feel constantly controlled and everyone is exhausted about tech in general.
Linux gives you that middle finger peace of mind like saying "I will never be controlled anymore and ever again" ..funny there is a big Warez article on the HN homepage at the same time of this discussion, that's exactly what it feels like to finally come out on the other side legally.
People took decades to finally being liberated from Windows and Microsoft and many like me will never be controlled that way again and while I respect Apple more than Microsoft for a lot of things in the end it's just another corporation that wants to greedily take your life energy and precious time and enslave you again.
They are creating the best hardware at the worst possible time, but it's good for competition so it's all good.