$32M in Google Ads Spend: Lessons Learned

250k conversions ?

What does this mean ?

250k in a country with at most a 4ish million homes ? Are we really going to believe 1 in 10 homes bought solar panels from this ONE company ?

	▲	MiroslavPokorny 8 hours ago \| parent [-]
		https://www.climatecouncil.org.au/momentum-monitor-kpi/house... > Meanwhile, Queensland took out the state trophy with a whopping 54,365 statewide installations completed from January 2020 to December 2023. 50k installations in a state of 3M over 4 years ? Lets pretend QLD is about 10% of the country, thats still only 1/2M installs for the entire country and the numbers tell us 1/2 were from this ONE company ?