>or facts presented in a certain light can work

At least to me this is a given.

You can take the same set of factual information and give it to one person that studders, has poor presentation, and otherwise poor vocal cadence and people are going to have a hard time with it.

Now, if you took the same facts, maybe even the exact same paragraphs and gave it to Richard Feynman, even if you didn't know who he was, the presentation itself is likely to hook you.