The difference is that named generations don't claim that any differences are due to supernatural influence. Instead they are arguing that the differing circumstances in which people grow up and live influences their experiences and how they see the world. That is a MUCH more defensible position.

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breezybottom a day ago | parent [-]

It would be defensible if it worked that way. Instead they work backwards: define the groups for marketing purposes, and then try to identify the similarities.

	▲	harimau777 a day ago \| parent [-]
		That's irrelevant to what I wrote. Whether it was made up by marketers or anyone else doesn't change the fact that unlike astrology it doesn't make an appeal to magic.