Honestly, I think he's pointing out that the LLM creators have intended the LLMs to anothromorphize themselves.

Case in point: Gemini just asked me "Where should we start?". When I asked it if that turn of phrase was used by the creators to invite the users to anthropomorphize the model, it's first paragraph was:

Yes, to a significant extent. While system designers rarely state their goal as "making users believe the AI is a living being," tech companies deliberately design conversational agents to evoke social and relational instincts.