No it isn't mass hysteria. YouTube has a set advertiser friendly guideline. It will scan uploads and streams automatically.

YouTube used to demonetise profanity unless it was mild. YouTube would demonetise profanity in the first X number of seconds of the video. These rules change and have been relaxed of April last year, but generally these rules still exist.

There isn't a hard filter if you say "suicide" you automatically get it. However it increases the likely hood of demonetisation. So people avoid it to be safe. So you end up with people using stupid euphemisms all the time.

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ashdksnndck 18 hours ago | parent [-]

But do we have any evidence that “suicide” counts as a negative signal and “unalive” doesn’t?

	▲	IslandRebel 4 hours ago \| parent [-]
		The Suicide stuff is about protecting them from people who were promoting self harm. The unalive stuff is because of threats of violence. You can reference murder if it is say part of a news story or referencing something historical. https://support.google.com/youtube/answer/6162278?hl=en#Harm... Creators are being careful don't want their video demonetised because once it gets the yellow flag, even if it is removed later they've lost the majority of monetisation. The problem with providing direct proof of this is that YouTube moves the goalposts quite often and their auto moderation system is very inconsistent.