I'll go back to my first comment above: What is an "associate member"? We don't know because it's a concept that does not exist but the very name suggests something stronger and tighter than anything that exists with non-members that have very close ties (Norway, Switzerland, Iceland).

Hence I think it is safe to say that this is a lot of bluster, or ar least hyperbole, considering what Canada and the EU might really want and the long and complicated treaty process to define and create an "associate member" status.